These days I’m completely sold on “staging” (most) residential properties before putting them on the market for sale. Now there are different definitions of staging. For some, putting a couple of placemats and dinner plates on the kitchen counter and some nice hand towels in the bathrooms is staging. My approach is quite different … it’s almost like a complete make-over for the subject property.
The goal of staging in my mind is emphasizing all the good attributes of a home – inside and out – so Buyers can really see how to live in the property. After discussing my approach to prepping their home for sale with the Sellers and getting their agreement to stage the property, I bring in professional interior designer, Kathy Norton of Design Management. Kathy begins by doing a 1-2 hour consult with the Sellers and me at their property. That consult results in two lists – things that need repair or maintenance and a complete list of staging items that will be needed to complete the project.
The next step is to create a calendar or timeline for all the items that need to be done and in what order. At some point Kathy and I return to “install” the make-over. This usually takes 1-2 days time. A typical Design Management staging involves moving furniture (including some additions and some deletions to existing pieces), rearranging artwork and wall hangings, using area rugs for focus, and adding LOTS of light to each room. Kathy really makes each job special with her custom artwork and hand-built furniture, as needed. And the outcome is always stunning! In every case the staged homeshave looked at the final product and have told us, “We don’t want to sell now!”. In fact most of my Sellers do more entertaining once they go on the market because their home looks so beautiful after the staging. So if you would like to talk more about staging just email me or call me.
The bottom line is staged homes really speak to the Buyers who are looking for a turn-key property and staged homes typically sell much faster and for more money than the average hum-hum listing. And for the Sellers that can mean more $$ in your pocket sooner in this softer housing market. Aloha! Allison